🎉 SITA Carnival: Soul In The Algarve Takes Over Alvor!
SITA Carnival: Where Soul meets the street party in Alvor.
Wear your colors, live the Soul Music: SITA Carnival!
Rhythm in the street, soul in the Algarve: The SITA party is here.
2026
🎶 Soul In The Algarve (SITA) 2026: The Soul Paradise in Portugal
Soul In The Algarve (SITA) returns in 2026 for another unforgettable week, establishing itself as the most prestigious and award-winning Soul Music holiday for the over-30s in the world.
🗓️ Dates and Location
Dates: Wednesday, May 20 to Wednesday, May 27, 2026 (7 nights).
Location: Alvor, Portimão, in the stunning Algarve region of Portugal.
✨ The Essence of SITA
Every May, around 700 Soul Music lovers from the UK and around the globe travel to the magnificent beaches of the Algarve for a celebration that goes far beyond a typical festival. SITA is a complete holiday experience, blending music, culture, and relaxation in a paradise setting of golden cliffs and crystal-clear waters.
🎧 The Sound of Soul
Throughout the week, the audience is treated to a wide and excellent musical selection, including:
Soul and Funk (70s/80s) - Rare Groove - R&B and Club Classics (90s) - Soulful House, Jazz, and Neo Soul
Fourteen of the UK's best Soul DJs ensure maximum musical pleasure, with daily and nightly events.
The SITA Carnival, a highlight of the popular Soul In The Algarve weekender, is an annual celebration that brings a blast of color and incredible energy to the charming fishing village of Alvor, Portugal.
🎶 The Ultimate Street Party
Unlike traditional pre-Lent carnivals, the SITA Carnival typically takes place in May, transforming the streets into a lively, musical procession. It's a day when the soul music holiday attendees and local residents unite in a spirit of pure celebration.
The parade is renowned for its vibrant costumes—ranging from casual bright clothes to full-scale, Rio-inspired attire—and its infectious atmosphere, all set to the soundtrack of classic Soul, Funk, R&B, and Soulful House music.
🇵🇹 A Celebration of Community
This isn't just an event to watch; it's a party to participate in. Attendees are encouraged to dress up and join the procession as it winds through the cobbled streets of Alvor. The SITA organizers put on this unique carnival as a way to thank the people of Alvor for their annual warmth and welcome, creating an amazing synergy between the visitors and the local community.
If you are looking for an unforgettable day of music, dancing, and feel-good vibes, the SITA Carnival in Alvor is an absolute must-see—or better yet, a must-join!
💃 Highlights and Activities
SITA is known for its diverse and participatory program:
SITA Carnival: An iconic and unmissable event where participants wear colorful costumes and parade through the cobbled streets of Alvor village, in an act of gratitude and unity with the local community.
Soul 'til Sunrise: A beach party that lasts until the sun comes up.
Other Activities: The week also includes a Quiz Night, a Street Party, Beach Olympics, Salsa and Zumba classes, scenic tours, and much more.
Whether you want to relax in the sun or dance the night away, SITA 2026 promises to be the best soul music escape of the year.